Coaching and Recruiting High Performance Sales Professionals

My name is Adrian Baker, I help Sales Directors and individual contributors in B2B selling environments succeed. I do this by solving two of their three biggest problems: closing more deals that are stuck, and recruitment and retention of high performing sales talent.

Discover the power of accountability and expert advice to guide you toward your sales goals.

Make wise decisions, get fast results.

Struggling With Sales Performance, Attraction, & Retention?

Sales Coaching

Sales Attraction

Sales Retention

I’ve had only two Sales Directors in my career who actually coached me. Many trained and managed me, but I owe my livelihood to those two coaches.

You can keep doing what you’re doing and producing results that are below your potential, or you can sell more to your existing pipeline.

Looking for a new role or a new person? I’ve been in IT sales and recruitment for over twenty years. A good role and a good candidate often look the same as the bad ones. The choices you make are career defining.

Coupling recruitment with coaching creates a better result. Drop me a line for a confidential chat.

Keeping the best people and keeping the best accounts are one in the seem; they require the same set of skills. Doing well at both of these things can also save you time and money.

Whether you need help with retaining clients or retaining your best staff, I have the experience to help here. 

My Coaching Services

Free 15 Minute Chat

Do you currently run a sales number that you are struggling to achieve? I’ve coached sales people for better close rates my whole sales career.

If you’d like to know more, book in for a free 15 minute chat to see if we can help. Make the transition from fully overworked and underpaid to running a profitable business again.

Weekly Coaching

My coaching focuses on all aspects of becoming the highest performing salesperson you can be. I understand the numbers but also coach to unleash intrinsic value aligned to the customer, company, and salespersons goals.

Discover your sales potential and gain accountability with regular coaching.

Why My Formula Is Different

For the past twenty years I have passionately focused on delivering value to my customers that impact their businesses at a strategic level and unleashes people’s performance.

My career has spanned sales in HR Technology and Business Improvement Consulting with Small, Medium, and Large Enterprise organisations with an appetite for improvement across their processes, people, and profit metrics.

My best work is understanding real impact and coaching sales people to do the same.

If you customers are buying, your people are succeeding. If they are intrinsically motivated, they stay.

Testimonials

I first met Adrian in 2013 when he came into my Sales Bootcamp training as a new starter at ADP. It was apparent from the beginning that Adrian wasn’t your average sales person. He GETS selling. His customer-centric attitude, skills, engaging style and desire to grow and learn stand him out from the crowd.

Adrian also understands what it takes to be a leader and displays significant emotional intelligence. 

Any organisation would be lucky to have him.

Jo. Sales & Leadership Trainer

I had the pleasure of being mentored and coached by Adrian during my career. Two things were abundantly clear to me: how much progress I was making towards my goals each time we met, and also how much passion, purpose, and intent Adrian had.

I just wanted to write this as a thank you for all the work you put into coaching me to reach my goals (which I did!)

Noble. Account Executive

Adrian was referred to me and was available at short notice to support our HR team while our internal Talent Acquisition Lead was on leave.

Adrian was a perfect solution, professional and easy to deal with. He managed our internal stakeholders and candidates extremely well and successfully hired candidates, ensuring a smooth transition on all roles.

I highly recommend him for similar engagements and wish him well with his business endeavours.

Jo. HR Director